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The Groove Belt, the brainchild of failure, relentless work and a generous pour of whiskey (because that's how all great ideas start, right?) A belt that's not just an accessory but the ideal companion for office days, woods adventures and backyard shenanigans. Adjust it once and let the comfort do the talking, while Stiff-Tech™ ensures no belt loop folding. The Groove Belt Because life's too short for boring belts.